Traffic contest
Clients like contests. Especially the prospective clients. KOŁO, promoting its new bathroom line - Traffic, decided to encourage them to get to know the equipment, with a very simple promotion mechanism.
Buying products for at least 1000 zł means a guaranteed prize and a chance to win a trip to London for two people or 1 of 5 vouchers for any trip, worth 500 zł. Why not take the chance, equipping the bathroom anyway?
The aim of the KOŁO website was to present the Traffic line at its best. Thouroughly, but interestingly. We used parallax effect, thanks to which the scrolled page seems to be three-dimensional. 3D effect is provided by layers – they move in different time independently from each other.
The general effect is not everything. The most important are products. We made sure they are presented in an attractive way. We made renders of photos to the thre-dimensional form and we made it possible to watch every side of every product thanks to 3D revolve.
