Candeo Dental Clinic

A comprehensive change of the company's image

CANDEO is a Poznań clinic with a multi-generational tradition.

It is one of the leading Polish implantology facilities. Its offer includes a whole range of dental services, including: advanced Digital Smile Design technology.

CANDEO is our long-term client who has once again entrusted us with the creation of a website and visual identification of the clinic.

View the website online

We have been cooperating with MDA for over 5 years. All projects for CANDEO Dental Clinic are always super professional and creative. I recommend cooperation with the MDA Agency!

Mateusz Hędzelek
Marketing Director / Owner

Consistent visual identification

For Candeo Dental Clinic, we have created a completely new version of visual identification, starting with the logo and ending with social media guidelines. Our goal was simple: we wanted the new image of CANDEO to be minimalist, even more elegant and transparent.

Comprehensive brandbook

Creating a brandbook is necessary to create a reliable, consistent visual identification. The "brand book" we created includes:

  • Logotype Acceptable variants of the logo and size, its features, construction elements and details are described in detail.
  • Advertising materials (image) Business cards, letter holder, envelope, office signage, DL leaflet, poster, photo processing method - we have described all these elements, ensuring maximum consistency of the CANDEO image.

Color details

The brandbook also describes in detail issues related to design: acceptable color palettes (with specific SMYK, RGB, HEX and Pantone values), basic color versions, and typography.

The Hędzelka family has been involved in dentistry since 1950

The clinic is led with commitment by prof. Ph.D. n. med. Wiesław Hędzelek, who cares about the health and well-being of his patients. CANDEO is a family company that has been present in the dental industry for 70 years!

A huge number of different views

On the new CANDEO website you can find many different sections: each section has an individual content composition. Moreover, the views we created are very long and extensive, serving as a compendium of knowledge about the clinic's services.

Patterns and schemes dedicated to social media

We also took care to visually organize the content shared on social media. The guidelines we have created apply to all leading social networking sites: Facebook, Instagram, YouTube and LinkedIn.

A lot of graphic and programming work

Our work on the CANDEO website involves hundreds of working hours of programmers and graphic designers who, with the utmost care, designed the website, advertising materials and created a completely new image of the clinic.

New website, new image, new beginning

Our agency's involvement in creating the image of CANDEO was reinforced by the construction of a completely new, modern and modernist clinic building. It can be said that together with CANDEO we have completely transformed the brand, which we are extremely proud of!

Technologies used

The website was created using WordPress software.

The intuitive and easy-to-use CMS system makes modifying content extremely simple and pleasant. We also chose WordPress because of its high level of security - we take care of updating the software, plugins and proper management.

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Let's get to work!

We will gladly answer your questions and prepare a comprehensive cooperation offer!